Pops & Flo was founded online by Stephanie in 2023 and named after her two daughters, Poppy and Florence. In 2024, Pops & Flo opened our first shop in Wokingham, Berkshire. Stephanie was born in Wokingham and is proud to have Pops & Flo as part of the vibrant community.

Offering a thoughtful collection of neutral, affordable clothing and gifts for little ones aged 0-6 years. Inspired by Stephanie’s desire to make high-quality fashion accessible to all families, Pops & Flo blends comfort with style, ensuring that every piece is as practical as it is beautiful.

Since our launch, we’ve been featured in renowned publications, including Vanity Fair, Tatler & British Vogue. This is a testament to our growing reputation online and in Wokingham for offering timeless designs that celebrate childhood in all its joy and innocence.

Pops & Flo is passionate about providing affordable options without compromising quality, ensuring your little ones are always dressed with love and care. Visit us today and discover the perfect pieces for your child!